"Baku City Challenge" Pepsi

"Formula 1" classic cars and GT3 series competition took place on October 26-28 in Baku. City Challenge Baku 2012 competitions with the support of the Ministry of Youth and Sports, were hold at Neftchilar avenue (from Azadliq square) on a route of 2.1 km length.

The competition was attended by teams from Europe, two cars represented each. The program included races on the track around the Government House, a special race of "Formula 1" cars of the model of 1960s, demonstrative auto show. The competition was attended by 13 teams of famous car brands with participation of world champions Jacques Villeneuve, Jos Verstappen and other famous pilots.

The organizers also presented a unique show. Baku residents and city guests were honored to have fun and a lot of positive emotions from the original circus show, performances of Miri Yusif, AiD (H.O.S.T.), Sabina Babayeva, DJ Pancho and the famous Turkish singer Rafet El Roman.

Besides the evening shows there also was organized an entertainment program for children, carried on from 10.00 to 16.00.
General area of the conducted event was divided into two parts - "Kids zone" and "Racing zone". We should remind that the main sponsor of Baku City Challenge project was «Pepsi» brand.

“C141” company conducted a large-scale advertising campaign for "Pepsi" brand on the City Challenge site. Those who visited the City Challenge had opportunity to win memorable gifts by participating in various contests, such as playing the race with computer for time, compete in cars with remote control with friend. In addition, for each winning contest, the participant received a special prize from «Pepsi».

"C141" had also prepared such entertainment for guests as painting, body art, flash mob, photos with funny and stirring Pepsi Girls with songs and dances.